2020 | January |

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Who’s involved with Brand Design?

Brand Design is a team effort – like making movies. Many people should be credited with the creation. The design of a brand requires serious research and understanding of your customer and prospect needs, examination of what is being offered by your competitors and how those offers are being communicated. Business owners need to answer…

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What came first: Marketing strategy or Branding strategy?

Marketing is a recent science, especially based on its widely accepted definitions and is still less than 200 years old, whereas as branding is as old as “civilization” or at least civilization with formal trade and some form of currency! However, just like the word branding, “marketing” is still misunderstood by most small business owners.…