2020 | January |

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Six Marketing Tactics all Boxed Up: Face Three

Robert Cialdini’s marketing tactics in “Influence: The Psychology of Persuasion” tells us you are more likely to say “yes” to someone you like. Yes, that’s common sense. It doesn’t take a marketing consultant or someone with years of sales training to tell you that. But what many haven’t mastered yet is how to have someone…


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What is a brand and the AIDA model of advertising according to Dale Carnegie – Action

“Be a Leader: How to Change People Without Giving Offense or Arousing Resentment”, part four of “How to Win Friends and Influence People”  provides a path for changing attitudes and behaviour, which is after all the main objective of advertising and marketing communication. Whether we are discussing leadership in an organisation or thought leadership in…