2020 | January |

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Consistency is more important in brand building than ever before.

A brand is a personality and personalities like people don’t really change so neither should your brand. “Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.”– David Ogilvy, regarded as the Father of Modern Advertising “It took millions of years for man’s instinct’s to develop. It…


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David Ogilvy Quote on Judgement

This entry is part 4 of 4 in the seriesQuotes on Research

This entry is part 4 of 4 in the seriesQuotes on Research I notice increasing reluctance on the part of marketing executives to use judgement; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. David Ogilvy