This entry is part 1 of 1 in the seriesWhat is a brand and the AIDA model of advertising according to Dale Carnegie ‘What is a brand’ is still the most misunderstood and misused concept in the small business arena. In previous blogs I have at length discussed the fact that it is not a…
The objective of this post is to highlight the importance of personal branding or good old reputation improvement in layman’s terms. I hope to show that the opportunity to build your reputation or personal brand is not only being missed by the majority of recruiters, but the way in which business is being conducted is…
Bakery can continue to use “Granola” On 8 June 2012, Justice Jagot of the Federal Court of Australia held that Australian Health and Nutrition Association Limited, trading as Sanitarium Health Food Company (Sanitarium), could not enforce its trade mark registration rights over the word “GRANOLA” against Irrewarra Estate Pty Ltd, owner of Irrewarra Sourdough Bakery.…
