2020 | January |

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Judging Australian law firm marketing – Guilty on all counts!

First of all, we should acknowledge that marketing in general, and branding in particular, for any professional service organisation has its own unique challenges. The offering is intangible, so you can’t pick it up and compare it feature for feature with a competing offering. The service also relies on humans to deliver it each and…

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Differentiation quote

“The specialist has a chance to use their field of expertise as a point of differentiation – I believe that the true road to pre-eminent success in any line is to make yourself master of that line” – Andrew Carnegie 1835-1919