2020 | July |

Image Post
How to cut your marketing costs without decreasing effectiveness

You Need Original Ideas & More Creative Execution but more importantly you need to SHARE! 12 Half Page Print Ads are more effective than 6 Full Page Ads One Colour, called spot colour can be used instead of Full Colour to decrease the cost without effecting effectiveness if the design is used creatively to compensate…

Image Post
Small marketing budgets are all about which marketing tool to use

If you have a small budget and your marketing agency is suggesting email marketing – consider the benefits of a direct mail piece instead. The payoff between the better marketing tool can make the difference. The main difference is that direct mail is considered a more acceptable form of communication for new leads, especially if…