2020 | July |

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How to cut your marketing costs without decreasing effectiveness

You Need Original Ideas & More Creative Execution but more importantly you need to SHARE! 12 Half Page Print Ads are more effective than 6 Full Page Ads One Colour, called spot colour can be used instead of Full Colour to decrease the cost without effecting effectiveness if the design is used creatively to compensate…


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Small marketing budgets are all about which marketing tool to use

If you have a small budget and your marketing agency is suggesting email marketing – consider the benefits of a direct mail piece instead. The payoff between the better marketing tool can make the difference. The main difference is that direct mail is considered a more acceptable form of communication for new leads, especially if…