2020 | February | Page 2

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Principles of Communication

Image via Wikipedia Optimal Communication needs to be Efficient and Effective. Efficiency of Communication is both a science and an art and is a result of the systematic process of tracking, measuring, evaluating and adjusting your communication strategies and tactics. Anyone that tells you categorically that “x will achieve y” is lying to themselves as…

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Beware of Marketing Secrets – The Problem with SME Marketing

Since ‘The Secret’ unveiled itself on our newly purchased flat screens and sent punters into bookshops to wish away their credit card balance, bloated from the aforementioned brown goods, it seems that the world of Small Business has been increasingly shrouded in secrets and conspiracies!  Daily I am bombarded by email, direct mail,  print advertisements…