2020 | January |

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How to cut your marketing costs without decreasing effectiveness

You Need Original Ideas & More Creative Execution but more importantly you need to SHARE! 12 Half Page Print Ads are more effective than 6 Full Page Ads One Colour, called spot colour can be used instead of Full Colour to decrease the cost without effecting effectiveness if the design is used creatively to compensate…


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The Power of Rebranding in Action

The power of an idea, creatively executed, illustrates effectiveness of rebranding both for this small ad agency and for their clients. Will this ad agency ever have to look for another client again? I don’t think so! Most professional services firms can and should use creative communication to stand out in their category from the…