2020 | January |

Image Post
Small marketing budgets are all about which marketing tool to use

If you have a small budget and your marketing agency is suggesting email marketing – consider the benefits of a direct mail piece instead. The payoff between the better marketing tool can make the difference. The main difference is that direct mail is considered a more acceptable form of communication for new leads, especially if…


Image Post
What came first: Marketing strategy or Branding strategy?

Marketing is a recent science, especially based on its widely accepted definitions and is still less than 200 years old, whereas as branding is as old as “civilization” or at least civilization with formal trade and some form of currency! However, just like the word branding, “marketing” is still misunderstood by most small business owners.…


Image Post
And then there was BRAND…

The word brand began simply as a way to tell one person’s cattle from another by means of a hot iron stamp, which makes it the oldest form of marketing or promotion! In the beginning, before modern marketing there was just branding – a form of DIFFERENTIATION. Today RELEVANT DIFFERENTIATION is still the cornerstone of…