2020 | January |

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CONTENT IS KING AND THERE ARE FEW KINGS WHEN IT COMES TO CONTENT MARKETING…

Internet marketing consultants, social media consultants, blog writers and every marketing agency, are all talking about the importance of content marketing in today’s knowledge economy and irreversible shift to inbound marketing. Yet very few companies or their marketing agencies actually have a Content Marketing Strategy! 55% of in-house marketers and 58% of marketing agencies said…


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Small marketing budgets are all about which marketing tool to use

If you have a small budget and your marketing agency is suggesting email marketing – consider the benefits of a direct mail piece instead. The payoff between the better marketing tool can make the difference. The main difference is that direct mail is considered a more acceptable form of communication for new leads, especially if…