2020 | January |

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The Most Asked Question in Marketing – How do I Set My Marketing Budget?

One of the most important decisions that a small business owner will make is how much money to set aside for the marketing budget. Successful and profitable small businesses understand that they need to allocate adequate funds for marketing their business. Prospective customers always ask, “How much should I spend on marketing?” The answer we…

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Small marketing budgets are all about which marketing tool to use

If you have a small budget and your marketing agency is suggesting email marketing – consider the benefits of a direct mail piece instead. The payoff between the better marketing tool can make the difference. The main difference is that direct mail is considered a more acceptable form of communication for new leads, especially if…

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3. Learn from the big boys and get the candidates to treat your job interview as a pitch!

This entry is part 5 of 5 in the seriesYour Most Valuable Asset

This entry is part 5 of 5 in the seriesYour Most Valuable Asset The “pitch” – Large integrated advertising agencies (those that do everything under one roof) as well as small specialist types that focus on one or a combination of; strategy, creative, sales promotions, or media, compete for the client – usually a company…