2020 | February | Page 3

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HOW WILL YOU SAY IT? – Effective Marketing Techniques

Does your marketing communication: Dramatize your brand’s most important benefit? Communicate simply? Simplicity is powerful – less is more Use natural, real life dialogue? Avoid jargon? Tell a story, leave a picture in your prospects’ mind? Ask questions? Provide proof and reasons to believe?


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HOW WILL YOU SAY IT? – General Principles of Marketing Effectiveness

Here is a checklist for all your marketing communications. Ask yourself the following questions and see whether your marketing communication achieves the following objectives: Does your marketing communication grab Attention? Does your marketing communication clearly identify your brand? Does it do so immediately and throughout the advertisement? Does your marketing communication reinforce your brand identity?…