2019 | September | Page 2

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The Most Asked Question in Marketing – How do I Set My Marketing Budget?

One of the most important decisions that a small business owner will make is how much money to set aside for the marketing budget. Successful and profitable small businesses understand that they need to allocate adequate funds for marketing their business. Prospective customers always ask, “How much should I spend on marketing?” The answer we…


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Is Marketing Dead? Marketing Consultant says…

NO! Of course a marketing consultant is not going to admit that the profession is dying as proposed by the now famous article that appeared in the Harvard Business Review blog, titled “Marketing Is Dead.” This particular marketing consultant is certainly jealous of the controversial title of the article and the publicity it has received…


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Introduction: Improve The Return On Your Most Valuable Asset: Marketing Consultants

This entry is part 1 of 5 in the seriesYour Most Valuable Asset

This entry is part 1 of 5 in the seriesYour Most Valuable Asset If we accept the notion by the grandfather of modern management, Peter Drucker, that “Business is about two things and two things only, innovation and marketing” and that people are in fact our greatest assets, then it would make perfect sense to…