2020 | January |

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Your greatest marketing cost is reaching your customers and prospects.

WHERE ARE YOU SAYING IT? Where are you communicating with your customers and prospects? Where can you reach them most cost effectively? What are they reading, listening to and watching? You need to invest wisely and and measure your results by capturing responses to as many of your communication initiatives as possible. Here are a…

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Why having a Creative Strategy is critical to your business?

The creative strategy is the translation of the brand objectives and attributes, into communication that will: Grab customer Attention, Arouse their Interest, Stimulate their Desire and Prompt them into Action. Having a strong creative strategy is more important for the SME which doesn’t have the corporate budget to drum in the message using the sheer…