2019 | September |

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What Makes a Marketing Consultant Cry

Maybe I have been experiencing self-delusion all these years but during this rainy weekend whilst catching up on all the TV programs I have missed, my bubble of idealism was painfully punctured, not just in relation to myself as a marketing consultant or in relation to consultants in other business disciplines but to people and…


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Sopranos & Sons of Anarchy Lessons for Marketing Consultants

What can professional service providers and consultants learn from crime families when it comes to business to business marketing? – Is it debt collection? – Cash flow? – Flexibility? – Confidentiality? It’s none of the above. It is EXCLUSIVITY. Exclusivity with a marketing referral program like no other! Television shows that delve into the depth…