2020 | February | Page 4

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Brand Names: Great Names Are a Powerful Force

Brand Names differentiate you from competitors, make an emotional connection with your audience, and help to build a brand that ignites the passions of your customers. Yet most SME business owners are either frivolous about the naming of their business or alternatively spend countless days “brainstorming” without any direction or objective and have no method…

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Delivering on your Brand Promise is all about staying true to yourself.We have already discussed Understanding the Customer and Developing the Optimal Offer, both of which also examine your Competition. Now it is time to design or redesign your brand for success; create positive perceptions for your clients and prospects through communication – to find,…