2020 | January |

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Don’t let your trade mark become generic!

Bakery can continue to use “Granola” On 8 June 2012, Justice Jagot of the Federal Court of Australia held that Australian Health and Nutrition Association Limited, trading as Sanitarium Health Food Company (Sanitarium), could not enforce its trade mark registration rights over the word “GRANOLA” against Irrewarra Estate Pty Ltd, owner of Irrewarra Sourdough Bakery.…


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Improve marketing communication by understanding your customers

Research does not have to be expensive, in order to drive marketing communication. It will help you to understand “customer” behaviour to influence future behaviour to make SALES or: ·      To raise donations ·      To get elected ·      To change society’s views or society’s behaviour, e.g.: To stop drink driving, To curb violence. There are…