2020 | January |

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B2B Brand Building; Selling the Brand First

This entry is part 1 of 1 in the seriesSelling the Brand First

This entry is part 1 of 1 in the seriesSelling the Brand First In B2B, particularly in start up businesses, time and investment is reserved for R&D and production. If this is all that you do, you’re not going to make it. You’ll be another business with a great idea or a great product that…


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What is a brand promise 
(USP)?

Why are today’s smart marketers talking about Brand Promise rather than the all too familiar USP – Unique Selling Proposition? The answer is simple. The low barriers to entry in most industries created by the free and almost instant flow of information, resulting in the hyper-competitive nature of today’s marketplace means there are very few…