2020 | January |

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Is Marketing Dead? Marketing Consultant says…

NO! Of course a marketing consultant is not going to admit that the profession is dying as proposed by the now famous article that appeared in the Harvard Business Review blog, titled “Marketing Is Dead.” This particular marketing consultant is certainly jealous of the controversial title of the article and the publicity it has received…


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Importance of PR for Small Businesses (SME’s)

The “birth of a brand” is achieved with publicity, not advertising. A new brand must be capable of generating favorable publicity in the media or it will not have a chance in the marketplace. PR automatically generates greater credibility through “unbiased editorial” rather than a “paid” message. The ultimate cost effective guerrilla marketing tool, PR…