2020 | January |

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Having a Brand Identity is not enough

Brand recognition alone is useless. Today every plumber has a brand and a slogan on the side of his truck. The world is drowning in brands and slogans Robert Bloom author and ex – Chairman of Publicis Worldwide Although we are not there yet in either the USA or Australia, the sentiment is right –…


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I’ve discovered that there are three reasons why business leaders don’t initiate a growth strategy: Self Delusion – It’s just a temporary downturn. My business is doing ok. Procrastination – I’m going to get to that growth strategy next month because this month is really busy. Reality – To tell the truth, I don’t know…


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Robert Bloom on Marketing Strategy

I’ve discovered that there are three reasons why business leaders don’t initiate a growth strategy: Self Delusion – It’s just a temporary downturn. My business is doing ok. Procrastination – I’m going to get to that growth strategy next month because this month is really busy. Reality – To tell the truth, I don’t know…