2020 | January |

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1. The Case For Outsourcing Your Marketing Services

This entry is part 2 of 5 in the seriesYour Most Valuable Asset

This entry is part 2 of 5 in the seriesYour Most Valuable Asset Most small business owners are continually faced with the arduous task of achieving more with less. Finding, attracting and retaining customers on an ever shrinking marketing and sales budget is becoming the norm, which makes the investment that you make into your…


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Bill Bernbach on Advertising

However much we would like advertising to be a science, because life would be simpler that way, the fact is that it is not. It is a subtle, ever-changing art, defying formulation, flowering on freshness and withering on imitation; where what was effective one day, for that very reason, will not be effective the next,…


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Linked In: It is not how big it is but how you use it!

A fascinating debate recently took place on the pages of Anthill, the summary of which can be described as follows: Should you aim to get as many connections as possible? Is Linked In suitable for B2C Marketing or only B2B? You can find the article and readers responses here: http://anthillonline.com/so-you-have-300-contacts-on-linkedin-well-im-not-impressed/ Doesn’t the question of how…