2020 | January |

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The Importance of Your Personal Brand

If you are the owner or founder of an SME (Small and Medium Enterprise) or are the person responsible for sales or business development in any size organization then your reputation – your personal brand is paramount in your personal success and the success of your organization. ‘Brands are like people’ is an analogy often…

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Perception is Reality – Manufacture Your Future!

It’s easy to feel that we are all at the mercy of market forces. They affect individual consumers and enterprises. Daily we are bombarded with statistics, most of which are useless to us as consumers and entrepreneurs. Why? Because we as individuals cannot control the market, so rather than feel helpless, I say why even…