Does your marketing communication:
Dramatize your brand’s most important benefit?
Communicate simply? Simplicity is powerful – less is more
Use natural, real life dialogue?
Tell a story, leave a picture in your prospects’ mind?
Why don’t any of our top tier law firms promise to explain the law in layman’s English? Wouldn’t that be nice in our age of information overload, stress and time scarcity? No matter how complex the product or service is, the simpler you can make …