2020 | January |

Image Post
1. The Case For Outsourcing Your Marketing Services

This entry is part 2 of 5 in the seriesYour Most Valuable Asset

This entry is part 2 of 5 in the seriesYour Most Valuable Asset Most small business owners are continually faced with the arduous task of achieving more with less. Finding, attracting and retaining customers on an ever shrinking marketing and sales budget is becoming the norm, which makes the investment that you make into your…


Image Post
Brand Positioning Strategies

A Brand Positioning Statement, also known as a slogan or a strap line, is the creative interpretation of the Brand Promise or USP which we discussed earlier. Brand (Positioning Statements) should be able to hold their position in the long run and ideally achieve the following 4 criteria: Differentiate the business (Communicate the USP) Provide…