2020 | January |

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1. The Case For Outsourcing Your Marketing Services

This entry is part 2 of 5 in the seriesYour Most Valuable Asset

This entry is part 2 of 5 in the seriesYour Most Valuable Asset Most small business owners are continually faced with the arduous task of achieving more with less. Finding, attracting and retaining customers on an ever shrinking marketing and sales budget is becoming the norm, which makes the investment that you make into your…


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Introduction: Improve The Return On Your Most Valuable Asset: Marketing Consultants

This entry is part 1 of 5 in the seriesYour Most Valuable Asset

This entry is part 1 of 5 in the seriesYour Most Valuable Asset If we accept the notion by the grandfather of modern management, Peter Drucker, that “Business is about two things and two things only, innovation and marketing” and that people are in fact our greatest assets, then it would make perfect sense to…


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WHO DESIGNS THE BRAND? Designing the brand is a team effort – like making movies. Many people should be credited with the creation. The design of a brand requires serious research and understanding of your customer and prospect needs, examination of what is being offered by your competitors and how those offers are being communicated.…