2020 | February | Page 2

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Marketing came after Brand…

Marketing is a recent science, especially based on its widely accepted definitions and is still less than 200 years old, whereas as branding is as old as “civilization” or at least civilization with formal trade and some form of currency! However, just like the word branding, “marketing” is still misunderstood by most small business owners.…


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What came first: Marketing strategy or Branding strategy?

Marketing is a recent science, especially based on its widely accepted definitions and is still less than 200 years old, whereas as branding is as old as “civilization” or at least civilization with formal trade and some form of currency! However, just like the word branding, “marketing” is still misunderstood by most small business owners.…


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Create an effective brand and make your life easier.

An effective brand is the key to finding, attracting and retaining customers and earning profits! Yet most small business owners just don’t know where to start and are doing themselves and their customers a terrible disservice. Much more has been written about “what a brand is” in the last 20 years then about “how to…