2020 | February |

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Brand Names: Great Names Are a Powerful Force

Brand Names differentiate you from competitors, make an emotional connection with your audience, and help to build a brand that ignites the passions of your customers. Yet most SME business owners are either frivolous about the naming of their business or alternatively spend countless days “brainstorming” without any direction or objective and have no method…

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Beware of Marketing Secrets – The Problem with SME Marketing

Since ‘The Secret’ unveiled itself on our newly purchased flat screens and sent punters into bookshops to wish away their credit card balance, bloated from the aforementioned brown goods, it seems that the world of Small Business has been increasingly shrouded in secrets and conspiracies!  Daily I am bombarded by email, direct mail,  print advertisements…

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Marketing Services during Boom or Bust

A 2008 PwC survey, “Private Business Barometer IV” paints a depressing yet realistic picture of the Australian small business state of play – about 92% considered cutting their marketing budget. Gregory Will, partner at PwC, rightly points out that these are the very areas that are the source of most small businesses’ competitive advantage. 3…