2018 | January |

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DIY Marketing – Biggest small business mistake

DIY Marketing and Hiring Marketers to work In-house is one of the biggest mistakes being made by many Australian small businesses. Marketing, like most business disciplines is changing rapidly due to advancements in technology, media fragmentation, and the resulting change in consumer wants and behavior. Increasingly, there are more marketing specialists than ever before and…


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The Dangers of using Social Media

Think before you type – Social media can land you in Hot Water! by Sharon Givoni A recent legal stoush between two well-known Australian swimwear labels over photographs and comments posted on Facebook serves as an important reminder to people in business of the dangers of using social media when making comments about other businesses. What…