2020 | February | Page 2

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The Power of the Brand Positioning Statement

According to a study by research company Millward Brown, slogan or brand positioning statement usage in advertising has been declining over the last 20 years. The study found that slogans make a difference in advertisements, and generate more interest from the target audience. The Knowledge Point study, found that two-thirds of all ads actually included…


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Introduction: Improve The Return On Your Most Valuable Asset: Marketing Consultants

This entry is part 1 of 5 in the seriesYour Most Valuable Asset

This entry is part 1 of 5 in the seriesYour Most Valuable Asset If we accept the notion by the grandfather of modern management, Peter Drucker, that “Business is about two things and two things only, innovation and marketing” and that people are in fact our greatest assets, then it would make perfect sense to…