2020 | February | Page 4

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Develop the optimal offer

Deep thinking is required to work out the optimal offer for your customers and prospects. Once you have a good understanding of your customer needs you can begin to formulate your offer. Start out by asking these basic questions and remember that often best ideas come from people who are closest to the customer! What…

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Having a Brand Identity is not enough

Brand recognition alone is useless. Today every plumber has a brand and a slogan on the side of his truck. The world is drowning in brands and slogans Robert Bloom author and ex – Chairman of Publicis Worldwide Although we are not there yet in either the USA or Australia, the sentiment is right –…