2019 | October |

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WHAT IS YOUR BRAND PROMISE 
(USP)?

Why are today’s smart marketers talking about Brand Promise rather than the all too familiar USP – Unique Selling Proposition? The answer is simple. The low barriers to entry in most industries created by the free and almost instant flow of information, resulting in the hyper-competitive nature of today’s marketplace means there are very few…


Image Post
What is a brand promise 
(USP)?

Why are today’s smart marketers talking about Brand Promise rather than the all too familiar USP – Unique Selling Proposition? The answer is simple. The low barriers to entry in most industries created by the free and almost instant flow of information, resulting in the hyper-competitive nature of today’s marketplace means there are very few…