2020 | January |

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Don’t let your trade mark become generic!

Bakery can continue to use “Granola” On 8 June 2012, Justice Jagot of the Federal Court of Australia held that Australian Health and Nutrition Association Limited, trading as Sanitarium Health Food Company (Sanitarium), could not enforce its trade mark registration rights over the word “GRANOLA” against Irrewarra Estate Pty Ltd, owner of Irrewarra Sourdough Bakery.…

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What came first: Marketing strategy or Branding strategy?

Marketing is a recent science, especially based on its widely accepted definitions and is still less than 200 years old, whereas as branding is as old as “civilization” or at least civilization with formal trade and some form of currency! However, just like the word branding, “marketing” is still misunderstood by most small business owners.…