2020 | January |

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IS YOUR NAME YOUR BRAND? If so then read this ….

By Sharon Givoni Brand Names are valuable assets, and as a branding lawyer I often get asked to advise if you can register your own name as a trade mark. Trade marks give you ownership over the name and you can stop others from then using it for the same or similar goods or services…


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Don’t let your trade mark become generic!

Bakery can continue to use “Granola” On 8 June 2012, Justice Jagot of the Federal Court of Australia held that Australian Health and Nutrition Association Limited, trading as Sanitarium Health Food Company (Sanitarium), could not enforce its trade mark registration rights over the word “GRANOLA” against Irrewarra Estate Pty Ltd, owner of Irrewarra Sourdough Bakery.…