2019 | September |

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Introduction: Improve The Return On Your Most Valuable Asset: Marketing Consultants

This entry is part 1 of 5 in the seriesYour Most Valuable Asset

This entry is part 1 of 5 in the seriesYour Most Valuable Asset If we accept the notion by the grandfather of modern management, Peter Drucker, that “Business is about two things and two things only, innovation and marketing” and that people are in fact our greatest assets, then it would make perfect sense to…


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Brand Promise: Know yourself and stay focused

Delivering on your Brand Promise is all about staying true to yourself. We have already discussed Understanding the Customer and Developing the Optimal Offer, both of which also examine your Competition. Now it is time to design or redesign your brand for success; create positive perceptions for your clients and prospects through communication – to…


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Understanding the customer as an important marketing tool

Image via Wikipedia Is there anything more important than understanding the customer? The ability of the entrepreneur to put themselves into the shoes of their customers or prospects and to see the world from their perspective is probably the single most important characteristics of successful business people. Some marketers call it “marketing by walking around”…