It’s easy to feel that we are all at the mercy of market forces. They affect individual consumers and enterprises. Daily we are bombarded with statistics, most of which are useless to us as consumers and entrepreneurs. Why? Because we as individuals cannot control the market, so rather than feel helpless, I say why even…
You are not reading the review about the latest marvel of German engineering as it glides through some secret track testing location in Stuttgart! I’m talking about utilising points of view to propel your business into top gear with better content strategy online and more results driven copywriting for your marketing collateral, blog, website, social…
According to a study by research company Millward Brown, slogan or brand positioning statement usage in advertising has been declining over the last 20 years. The study found that slogans make a difference in advertisements, and generate more interest from the target audience. The Knowledge Point study, found that two-thirds of all ads actually included…
