2020 | January |

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Why People Buy

Image via Wikipedia Here is a list of the most common reasons of why people buy aligned to Maslow’s Hierarchy of Needs: SURVIVAL: (Warmth, Water, Food, Sleep, Health, Sex) or what is commonly referred to as BASIC NEEDS! To be warm To satisfy hunger To satisfy thirst To rest and regenerate To avoid pain To…

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Image via Wikipedia Is there anything more important than understanding the customer?The ability of the entrepreneur to put themselves into the shoes of their customers or prospects and to see the world from their perspective is probably the single most important characteristics of successful business people. Some marketers call it “marketing by walking around” and…