Gene has done a fabulous job of helping me define my USP as a financial advisor. He has picked out just why my business is different and provided the most direct and innovative way to describe that. Financial Services are a grudge purchase and Gene has made my marketing really different so that folk know to expect something different. His work is really assisting my business get traction in a very crowded environment that in some cases is not well respected. He will be an ongoing part of my business plan.