Gallery | The Marketing Network

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Why is it that some of our society’s brightest minds have no idea how to translate their “no holds barred” skills from the courtroom to the public domain of marketing communication in a battle to win more clients? Maybe they just don’t need the extra business, maybe they don’t know how, or maybe the truth…


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Here’s an example from the Real Estate category for one of our clients. Using the ‘Pepsi strategy against Coke’, we have used the principal of taking a leading competitor’s strength “Hardest working Real Estate Agent” by Hocking Stuart and developing a positioning statement that capitalizes on their weakness: Everyone knows that it’s not about working…


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…and then you can focus some more!